hugo

What your agents will notice first

New intake, new packages, same Compass-only team.

JULY 2026 Marketing First Look 01 / 18

The only Compass-exclusive
digital ads team

Compass International Holdings owns a lot of brands. Hugo works with one. Seven years in, every client is a Compass agent, every single one.

An unsolicited email from a Sotheby's International Realty marketing lead: an agent co-listing with a Compass agent saw hugo's campaign performance email, was very impressed, and Sotheby's is asking whether they can work with hugo now that both fall under Compass International Holdings
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78%

of Compass agents in
The Thousand 2026 have
worked with Hugo.
67 of 86.

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Hugo includes former Compass MAs, Strategic Marketing Leads, plus the
person who built Digital Ads in Marketing Center.

We build for your world because we come from it. We've sat in your chair.

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Three big updates came
with the name

01

Ask Hugobot anything

The new intake was built from thousands of real agent questions. Anyone can ask it anything while setting up a listing's ads.

02

Humans in the loop

On the bigger packages, our team reaches out with buyer profile and targeting ideas and builds the plan with agents.

03

Reports built for sellers

Every Traffic Report is crafted to explain progress to the agent and their seller.

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Paste the listing, Hugobot does the rest

It finds the address, asks what matters and builds one request around the answers.

A live Hugobot conversation confirming a Manhattan Beach listing address from a pasted Compass link
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Every request gets its own checkout link

One unique link per request. The team can see who has not checked out yet, send a nudge, and hold the ads until payment clears. Once it clears, the confirmation email recaps exactly what was requested and what will run.

The checkout link
A Stripe checkout page built from one specific Showcase listing request
The confirmation email
The confirmation email recapping the request for 3208 Agnes Road, Manhattan Beach
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The seller gets the proof the next morning

Every ad comes with a Traffic Report built to send straight to the seller. Their home, out on the sites they read, with the numbers to back it up.

Open a live Traffic Report →
A live Hugo Traffic Report for 157 & 159 Emerald Bay, Laguna Beach, open in a browser.
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The MA side door

A request path for MAs

You do the intake in Hugobot for the agent, then text them one link. Payment is the yes. No agent card in the room, no strategy call to schedule.

01

Build the request

You answer for the agent.

02

Send one link

Nothing for them to fill out.

03

Payment is the yes

We build from the plan you created.

workwithhugo.com/request?mode=marketing-advisor-built
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The listing packages

All in, no add-ons

Starter $400 / 30 days

Your listing in front of the right neighborhoods.

  • 4 geographic targets
  • Display ads across hundreds of top sites
  • Traffic Report to share with your seller
Showcase $600 / 30 days

Your listing in front of buyers who actually fit the home.

  • Everything in Starter, plus
  • 6 geographic targets
  • YouTube video ads
  • Custom buyer targeting
  • 15-min buyer profile session
Luxury $1,200 / 30 days

The full build, nothing dialed back.

  • Everything in Showcase, plus
  • Unlimited markets
  • Custom location targeting
  • CRM retargeting to past clients
  • 30-min strategy session

Tactics swap. No YouTube for a listing? We swap it out and the budget moves to the rest, so nothing is left on the table.

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The brand packages

All in, billed monthly

Growth $600 / month

Stay in front of your market and the people you already know.

  • Ads across top websites
  • Ads to past clients from your CRM
  • Quarterly strategy call
Scale $1,200 / month

Everywhere your sphere already spends time.

  • Everything in Growth, plus
  • Facebook and Instagram ads connected to your pages
  • Follow-up ads for people who visit your site
  • Monthly strategy calls
Which one

Growth is our go-to recommendation for single agents.

Scale adds website retargeting and social ads, perfect for teams.

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There's a person for
your region now

Erica runs Growth at Hugo. Her job is partnering with regions on the campaigns that never make the website, the buy-ins, the event pushes, the one-off activations. When you want to run something custom, she builds it with you.

Erica Mijon Grumbles Head of Growth
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Three ways to keep
Compass in front.

  • 01
    Events
    The Super Bowl · Art Basel · Formula 1 · The Met Gala
  • 02
    Region-Developed Packages
    SpaceX IPO · Silicon Valley Elite · DMV Summer Slump
  • 03
    Regional Brand Campaigns
    The Gateway to St. Louis Takeover · The Rhode Island Second-Home Summer

From a four-day sprint to a season-long push,
priced so a region can start small and grow into it.

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On our radar

What's coming next

Three things we're building right now. None of them are live yet, but they are close enough to show you where the work is headed.

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On our radar

The Command
Center

Every listing you have run, every number, and every receipt, together in one login.

The Hugo Command Center dashboard showing active listings, reach numbers, and receipts in one place
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On our radar

The Listing Kit

A pre-listing page that shows a seller their home is already getting seen, before the sign ever goes up.

A pre-listing preview page for a Compass listing with an editorial hero and the headline the home gets seen
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On our radar

The Reach Report

One brand-ads read on your whole visibility picture: the ads, your social, and what AI says when a buyer asks about you.

Concept, not live yet
The live Reach Report sample: one coverage grade for the agent's whole marketing presence, with channel-by-channel status beneath it
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hugo

We work with over 1,500 Compass agents a year

The new addresshelpme@workwithhugo.com

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