hugo

A first look for
Compass marketing teams

How hugo shows up in a new market, what your agents get, and how your marketing advisors run it.

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The only Compass-exclusive
digital ads team

Compass International Holdings owns a lot of brands. Hugo works with one. Seven years in, every client is a Compass agent, every single one.

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78%

of Compass agents in
The Thousand 2026 have
worked with Hugo.
67 of 86.

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Hugo includes former Compass MAs, Strategic Marketing Leads, plus the
person who built Digital Ads in Marketing Center.

They build for your world because they come from it. When your MAs talk to us, they are talking to people who have sat in their chair.

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What a new market gets

Three things every agent in your region gets from day one, whether they run one listing or twenty.

01

A report for every agent

Every listing comes with its own Traffic Report, written for the seller to read. No shared dashboard, no rationing. One report per agent, refreshed every morning.

02

One link to start

Every agent in your region starts from the same intake. It asks the questions, suggests the targeting, and hands back a payment link. Nothing for your team to chase.

03

Your MAs can run it

An MA can run the whole request for an agent through the same intake, answering the strategy questions on their behalf. The agent just approves and pays.

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See it working

Meet HugoBot,
the intake

Every request starts here. The agent pastes their Compass listing, HugoBot reads the address back, and carries the rest. No form to fill out, nothing for your team to chase.

A live HugoBot conversation confirming a Manhattan Beach listing address from a pasted Compass link
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The request and the checkout are one thing

HugoBot hands back a checkout page built from that exact request. Not a generic link, the agent's own.

The confirmation
The request confirmation email for 3208 Agnes Road, Manhattan Beach
The checkout
The Stripe checkout page for the same Showcase listing request
Same request

The checkout link carries the request ID, so the payment matches the request itself. Nothing generic, nothing to reconcile by hand.

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The side door

Your MAs can run the whole thing

An MA does the intake in HugoBot for the agent, then texts them one link. Payment is the yes. No agent card in the room, no strategy call to schedule.

01

You run the intake

The MA answers the strategy questions in HugoBot on the agent's behalf.

02

The bot skips ahead

HugoBot leaves out the strategy questions you already answered.

03

Text one link

The agent gets a single checkout link. Nothing to fill out on their end.

04

Payment is the yes

When the agent pays, the team builds from the plan you set.

No card data is ever stored by hugo. Stripe generates a unique payment link for every request.

You can do this for your agents today. workwithhugo.com/marketing-built-request
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The listing packages

All-in, no add-ons. Each tier includes everything in the one before it.

Starter $400 / 4 weeks

Your listing in front of the right neighborhoods.

  • 4 location targets
  • Display ads across hundreds of top sites
  • Traffic Report to share with the seller
Showcase $600 / 4 weeks

Your listing in front of buyers who actually fit the home.

  • Everything in Starter, plus
  • 6 location targets
  • YouTube video ads
  • Custom buyer targeting, built in
  • 15-minute buyer profile session
Luxury $1,200 / 4 weeks

The full build, nothing dialed back.

  • Everything in Showcase, incl. custom buyer targeting, plus
  • Unlimited markets
  • Custom location targeting
  • CRM retargeting to past clients
  • 30-minute strategy session

Tactics swap. No YouTube video for a listing? We swap it out and the budget reallocates across the remaining tactics, so nothing is left on the table.

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From the room

Why the ads are built static, not motion

The longest, most-asked question in the New England room was about GIFs and motion. Here is the honest version.

The motion trap

Movement looks good in theory

  • A motion ad has to stay under 150KB, so real movement is off the table before it starts.
  • Slideshow ads carry a cold-start problem. Most people land mid-loop and miss the opening frame you wrote for them.
What earns the click

Static does the whole job

  • The ad is the appetizer, not the entree. Its one job is the click, and a clean static frame does that.
  • 300x250 is the internet's workhorse unit. It is always in the build.
  • 300x600 flatters click rates, but it carries a fraction of the volume.
Bottom line

We build the unit that gets the click, not the one that looks busiest on the screen.

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The brand packages

For agents who want to stay visible between listings. Same all-in idea, billed monthly.

Growth $600 / month

Stay in front of your market and the people you already know.

  • Ads across top websites
  • Ads to past clients from your CRM
  • Quarterly strategy call
Scale $1,200 / month

Everywhere your sphere already spends time.

  • Everything in Growth, plus
  • Facebook and Instagram ads connected to your pages
  • Follow-up ads for people who visit your site
  • Monthly strategy calls
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Whole regions run with us,
not just single agents.

When a market wants to move together, hugo runs regional campaigns. Every one so far started with one person in a region saying this is for us. There are five ways they take shape.

Erica Mijon Grumbles Head of Growth She helps regions launch these campaigns.
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Five ways a region runs a campaign

Pick the one that fits the moment. We build the plan with your champion and launch inside two business days.

01
Event Sprint
The fastest way to show up for one big moment.
$450–$600 / agent4–7 days
02
Collective Buy-In
A group of agents in a region split one big event.
$300–$750 / agent~2 weeks
03
Regional Brand Ads
A two to three month push that keeps a whole region's agents visible.
$4K–$7.5Kregion-funded
04
Luxury Market Play
Your listing shows up where wealthy buyers actually spend their time.
$500–$1,500 / listing30 days
05
Flat Regional Media Buy
The region writes one flat check to blanket the whole market.
$10K–$55Kone week and up
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hugo

1,500+ Compass agents a year · 9,000+ listings advertised

workwithhugo.com

Anything you need after today lives at helpme@workwithhugo.com

or book time with a strategist
🖤🤍
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